Grocery shopping just got a lot more chic. The creators and owners behind the quirky streetwear brand Pizzaslime, Stoveman and Hobin, sat down with Us Weekly to dish on their latest drop of sweatshirts, sweatpants, t-shirts and hats inspired by the L.A-based grocery store Erewhon Market. And since the designers are inspired by pop culture, the link up between their brand and the celeb-fave natural food store make the ultimate match.
Although it’s not an official collaboration, the creators got the thumbs up from the store. Everyone from Rosie Hunington Whiteley to Olivia Culpo to Lily-Rose Depp have been spotted picking up organic groceries and prepared fare at the hotspot, so it’s no surprise that other loyal customers and It-girls like Kendall Jenner, Sophie Turner, and Chloe Grace Mortez want to show their love for the upscale health food store through their clothing (they’ve all been spotted in the merch).
The two creators talked about why stars can’t get enough of their pieces...
Why Their Erewhon Merch is so Hot Right Now???
The Weeknd, Jonah Hill, Lil Miquela and more have been spotted rocking Pizzaslime’s Erewhon gear and the designers believe it's such a hit because it's the first time celebs can show how much they love the cult-fave store through their wardrobes. "Erewhon is the spot and before this, there was no real way to rep it," Hobin explained. "Like everything in L.A., Erewhon is a scene, but the cool thing about this scene is that it comes with really good food and groceries," he added. "Erewhon is where celebrities shop and I think it’s really that simple," Stoveman said. "We made a cool design to represent a culture and scene in L.A. that is very much a part of celeb culture and it connected," he told Stylish.